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E-learning Platform, PharmaState Academy on Wednesday announced that it plans to organise a discussion on Human to Human Marketing with the ‘H2H Marketing Book’ author Prof. Philip Kotler, on May 30th along with the co-authors Prof. Waldemar Pfoertsch, Prof. Uwe Sponholz.
The event aims to discuss the intricacies and the relevance of Kotler’s book ‘H2H Marketing: The Genesis of Human-to-Human Marketing’ for the pharma industry. The event has been scheduled to start at 07:00 PM IST.
Other Eminent speakers from the Indian pharma industry including Pranav Kumar, Prashant Menon and Salil Kallianpur will also be participating in the event to elaborate on the three pillars of H2H marketing.
“Pranav Kumar, Prashant Menon and Salil Kallianpur will be discussing on the vital role of Design Thinking, the Service-Dominant Logic and Digitalization in the pharma industry respectively. Vivek Hattangadi will be discussing H2H Mindset and Firms of Endearment in pharma industry. Ms. Gauri Chaudhari will be moderating event,” said the release
The discussion is anticipated to reflect how Human-to-Human Marketing syncs with today’s patient-centric approach in pharma marketing and to provide valuable knowledge to marketers who are interested in Human to Human marketing.