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Chalo FreshCo is one stop shop- Wilson Machado

Chalo FreshCo is one stop shop- Wilson Machado


Edmonton(ATB): Chalo FreshCo, Tamarack, Edmonton has opened their doors to
the public on March 25, 2021.
The affiliate of Sobeys has their first presence in Alberta.
Yash Sharma, Editor in Chief, Asian Tribune happened to meet Wilson Machado,
Store Owner and had his feel about their venture and strategies.


On his background, Wilson clarified that he was born in India and after
completion of Masters in Engineering, he worked for airlines, Hotels and Crew
Ships. Then he shifted to US where he managed Hotels, Convenience Stores, Gas
Stations and Subway locations. In Sept, 2012 he immigrated to Canada as
Permanent Resident and joined Safeway (Now, Sobeys) as Management Trainee
in 2013. I bring vast experience of Stores Management which enabled me to
acquire ownership of Tamarack Location.
On why Tamarack as location, Wilson advised that Chalo FreshCo location opened
at Brampton, Ontario six years ago had been a grand success. That’s
why this location is opened in the thick of South Asian community.
On features of this location, Wilson shared that this 52,000 Sq. Ft. location
employing 120 part-time/full-time employees is “One Stop Shop” which enable
clients to buy their daily needs without scouting around. We have four aisles fully
dedicated to South Asian produce. I am pleased to inform that Bhindi(Okra), Drum
sticks, Carrots and Peppers are imported from India in a timely manner.
On their Corporate Statement “Lowering Food Prices”, Wilson explained that the
company rigorously work to get quality products on the competitive prices. I do
agree, we all need food on table. However, I operate this business as ‘Seva”. Have
a round of the Store and you will see that Atta(Flour) and Milk are sold on the
much cheaper price.
On Clients pattern, Wilson claimed that in spite of surrounding clients, we get our
valued customers as far as from South West and North East/West which speak
volumes of quality products, reasonable prices and uncompromising customer
service.
On guarantees, Wilson affirmed that they have three guarantees, Price Match,
Return of Goods if not satisfied and Rain check with 10% off if product is not
available in Stores.
“If satisfied tell others, if not tell us “concluded Wilson.

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