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WhatsApp on Friday launched a new “check it before you share it” education campaign to reduce the spread of misinformation on its platform related to COVID-19 pandemic. This campaign acts as a simple reminder that it is the responsibility of everyone to double-check the facts before forwarding messages to flatten the misinformation curve, WhatsApp said.
It tries to inculcate behaviour that urges users to gain more information about the messages they receive through any of the many ways, like reaching out to the MyGov helpline to receive crucial updates or searching the web.
To promote the MyGov helpline, the WhatsApp campaign conveys the precautionary measures that people should take to prevent the spread of COVID-19 like to cough in elbows, stay home, wash your hands, avoid touching your face, and to keep social distancing.
People can see these ads on Facebook and Instagram, and message the helpline for any information . In a bid to curb misinformation related to COVID-19, WhatsApp, which has 400 million users in India, last month said it would limit frequently forwarding messages to 1 chat at a time.