On ABP News’ India vs Corona 2.0 e-Conclave, Mr. Shashi Sinha (CEO, IPG Mediabrands) spoke about the numerous initiatives taken by their company towards ensuring the health and well-being of its employees.
According to him, it is important to provide financial stability to the employees, at a time when mental health issues are on the rise. “We have a people first policy at IPG Mediabrands. To ensure overall well-being of our employees – ensuring financial stability was paramount. We therefore protected the jobs of all our employees and also announced increments. We created a special ‘Covid fund’ for them. Further, we also made a ‘Covid warrior’ team to provide assistance to those in urgent need.” he said.
ABP News initiated this special conclave to understand the impact of COVID-19 on different sectors and communities. Through a series of conversations with the people who are leading the fight against Covid-19, this edition of India vs Corona e-Conclave looked at how businesses and industries are responding to the crisis, with compassion and innovation.
Speaking on the conclave, Mr. Shashi Sinha said, “On the community front, we tied up with various NGOs and provided financial aid to those in need. We also worked with oxygen distribution firms to tackle the paucity of oxygen in our country. While the first wave was all about saving jobs, the second wave was all about saving lives.”
Apart from this, the conclave delved into various pertinent themes like ‘Tackling Adversity With Innovation’ which involved conversations around business strategies and innovations adopted by companies to tackle the impact of the COVID-19 crisis on their organization, as well as the larger society. Various leaders threw light on how companies are lending a helping hand to the society through their CSR initiatives.